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Strawberry is a hotel group with roots in Norway and operations in Sweden, Finland, and Denmark. With a clear ambition to create an ecosystem of experiences across the Nordics, the company has grown rapidly and needed an invoicing partner that could support its growth journey in the region.
When Strawberry was searching for a partner for multichannel invoice delivery, reminders, and debt collection in 2022, having a comprehensive solution for all Nordic countries was crucial. The previous setup involved two separate systems for these services, leading to inefficiencies and difficulties in meeting the varying requirements of each country. To streamline workflows, Strawberry needed a partner with both local expertise and the capacity to handle the entire process under one roof.
“We needed a partner who could unify the entire process and understand the specific requirements of each country we operate in – and Ropo was able to provide that,” says Daniel Tibell, System Improvement Controller at Strawberry.
A smoother everyday operation
With Ropo as a partner for the entire invoice lifecycle, Strawberry has simplified daily operations for its hotels. By consolidating invoice delivery and debt collection with a single provider, they have created an efficient workflow tailored to local requirements in each country. The solution enables communication in the local language while everything is managed on a unified platform: Ropo One™.
“We have a very positive experience with Ropo’s support. We have established a strong collaboration structure where we can easily raise issues, big or small, and always receive the help we need,” says Tibell.
Increased digitalization
Through its partnership with Ropo, Strawberry has taken significant steps toward a more digitalized operation. One of the most notable improvements is the increased adoption of electronic invoice delivery in Sweden, contributing to an overall digitalization rate of 96% across all countries. This progress is the result of a close collaboration driven by continuous improvements.
“The increased level of digitalization has been due to internal improvements on our side, but also because Ropo continuously evolves and makes the process even more automated,” Tibell explains.
Future prospects and continued development
The collaboration with Ropo has not only streamlined Strawberry’s existing processes but also opened doors for future development. Daniel Tibell sees opportunities to scale up and utilize more of Ropo’s services to further strengthen its workflows and operations.
“You have challenged us to think bigger and explore new opportunities. Today, we use your services for invoice delivery and debt collection, but we are eager to explore more solutions together in the future,” Tibell concludes.
Strawberry is a portal to a wide variety of hotels, meetings, restaurants and spas, as well as great benefits and rewards for our members. With over 240 hotels across the Nordics, we offer hotel brands such as Comfort Hotel®, Quality Hotel™, Clarion Hotel® and Clarion Collection® Hotel, in addition to more than 40 independent hotels. strawberryhotels.com
Ropo is the Nordic market leader and pioneer in invoicing technology, transforming the invoicing flow end-to-end. We help companies unify and streamline all invoicing processes to create a seamless workflow, providing full visibility, an elevated customer experience, and improved control with a single overview. Committed to exceptional service and our one-platform strategy, we proudly support over 10,000 clients across Finland, Sweden, Norway, and Denmark. Our vision is a better-flowing economy. ropo.fi
More information:
Daniel Tibell, Strawberry
System Improvement Controller
Juha Kajala, Ropo
Key Account Manager
Our vision is a better-flowing economy. Read more about us and our services.
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